Realtor Marketing: A Must For Your Real Estate Business

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Like with any business, realtors need to know marketing to increase the number of clients and sales. Marketing is a step that real estate brokers often overlook in their training. Many believe that in the real estate business, the market is pretty much guaranteed. But this isn’t the stance to take if you are a realtor and want to make your business the best in your community.

There are realtors that believe the “brand name” advertising that the parent company provides is all the marketing they need. If the realtor works for Century 21, Re-Max, Coldwell Bankers, or any number of national firms, they believe the tv and print advertising is what brings their clients to them. But this brand name advertising is not the local marketing that will benefit the real estate broker and increase their realty business.

Realtor advertising that markets the real estate business in the yellow pages and newspapers all tend to be the same. They say, here we are. Here’s what we do. How is the potential client supposed to make their choice?

Housing advertising attempting to sell houses all look the same. 2 bedrooms, one bath. 4 bedrooms, 2 baths. Living room, dining room, study, etc. Only the house photos are different.

What the realtor fails to realize is that whether a potential client is trying to sell their property or buy, they make their decision based on emotions. Then they back up their decision based on facts and features.

Realtors should market themselves and the property they are trying to sell based upon this fact. They should sell the benefits to the client. The benefits of having their real estate firm represent the client. The benefits of the house to the customer.

Benefits are based on emotions. They solve the clients problem, They emphasize the needs, desires, and wants of their clients. Realtor marketing should feed on benefits. Unfortunately, most realtors give the potential client facts and features.

As a realtor, don’t tell the client that you’ve been in the business for “X” number of years. That you’re an expert in your field. Who cares? They want to be assured that you are going to help them with their problem of selling or buying a house, rural property, investment property, etc.

The pictures of the property in housing advertising is the only, real emotional draw. It’s what gets potential customers wanting to go see the property. All those features of bedrooms and bathrooms are secondary and wasted space.

Replace those features with the benefits of the property and you’ll see sales go up. Benefits, along with the photo, pre-sell the house or land to the client. They are emotional. And, emotions sell!

The realtor should look at how direct marketing sells. This kind of marketing is the basis of direct mail marketing. It can be applied to the real estate business with noticable results. The next time you get a direct mail marketing letters in the mail, don’t throw them away. Open them and see how you’re emotionally draw towards the sale.

As a realtor marketing your business and properties, you could learn much from reading this type of mail salesmanship. Think about how you could employ the techniques of these marketers in your realty business and you’ll be steps ahead of the crowd.

About the Author

Jim Bruce is an online direct marketer. He consults with realtors on how to maximize their clientle and profits by applying direct marketing principles and techniques. For more on realtor marketing, visit: http://www.realtormarketinginfo.com

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Real Estate – It’s More Than Flexible Hours With High Commissions

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Real estate professionals seem to have it all! Who wouldn’t want to be in a career that allows you to be self-employed, work part-time, make plenty of money, and help individuals and families make one of the most exciting purchases of their life? On the outside, real estate jobs sound attractive and enticing, but just like everything, as you learn more you will find the flip side.

According to the United States Department of Labor Bureau of Labor Statistics, real estate sales agents held 115,000 jobs in 2004 and the market should continue to grow through 2014. However, those interested in entering the field should be weary that employment hinges on the stability of the economy and its interest rates. When economic activity is on the down slope and interest rates are on the rise, the demand for sales agents falls along with lower sales volume. When real estate professionals find themselves in this situation work can become frustrating and unstable.

Agents can’t always predict sales for the week and especially for the month. Without the luxury of a paycheck coming in every two weeks and an undefined income, professionals should be prepared to budget their money accordingly.

Besides balancing money, it is also critical for agents to budget time. Most full-time sales agents have extremely busy and long work weeks. They are not only spending time and energy researching homes on the market, showing homes, and finding new leads, but agents must also constantly obtain listings for homes and properties–agreements by owners to allow agents to make the sale. Not to mention other demands in their personal and family life.

One of the best ways for agents to obtain new listings is to work through referrals and always be-up-to date on the wants and needs of their clients, local zoning, tax laws, what is going on in the neighborhoods that will fit their needs and being capable of helping clients with financing options.

Due to the number of responsibilities sales agents have, many full-time agents have a competitive advantage over those who work part time. Similarly, although it is easy to break into the industry and become a licensed real estate agent, well-established and more experienced agents will have a much better chance of acquiring listings and closing deals.

It is true that there are a lot of perks to working in the real estate industry. However, it is important to recognize that it is a profession that takes dedication, motivation, persistence and enthusiasm before one can find consistent success and enjoy the flexible hours and high commissions.

About the Author

Content provided by 10x Media. Established in 2003, 10x Media provides innovative online marketing tools. It has expanded its online presence through networks such as Inside Real Estate, Inside Finances and Grab Real Estate, which contain thousands of pages for city and state specific real estate information across the nation.